Ethos New Music Society

 
 

Identity systems

Branding modern music

Ethos New Music Society is a longstanding student group on the SUNY Fredonia campus that sponsors performers and speakers who excel in the field of new and innovative music. Keeping with Ethos’ existing values, these logo systems are based on an experimental approach and process. The structure of the logo is based on the basic forms found in modern musical scores and sound generation software (i.e. Pure Data).

2014

 

Brand elements

 
 

Primary typography

 
 
 

Abbreviated brandmark

Inverted Brandmark

Longform brandmark

 
 

Color variations

 

Promotional posters