Ethos New Music Society


Identity systems

Branding modern music

Ethos New Music Society is a longstanding student group on the SUNY Fredonia campus that sponsors performers and speakers who excel in the field of new and innovative music. Keeping with Ethos’ existing values, these logo systems are based on an experimental approach and process. The structure of the logo is based on the basic forms found in modern musical scores and sound generation software (i.e. Pure Data).



Brand elements


Primary typography


Abbreviated brandmark

Inverted Brandmark

Longform brandmark


Color variations


Promotional posters